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Mittwoch, 01.04.15

MediaCom dominates Festival of Media Global Awards shortlist

Agency wins 35 places on shortlist with 21 campaigns from seven different markets celebrated
FOM 2015 Nominations

MediaCom has topped the shortlist for the Festival of Media Global Awards, securing recognition for its work across a broad range of markets and brands and comprehensively outperforming its rivals.

Twenty-one different campaigns were recognised by the judges as best in class across 17 different categories. The best performing entry was MediaCom China's campaign for P&G hair care brand, Rejoice, which was nominated in four categories, while Norway's two shortlisted campaigns for Ikea and Babyshop were shortlisted in a trio of categories each.

Other MediaCom clients nominated include Bose, Coca-Cola, Dell, P&G Gillette, P&G Head & Shoulders, P&G Old Spice, Revlon, Shell and VW. The agency has consistently performed well at the Festival of Media Global Awards, topping the shortlist in 2012 and 2013 and was named Agency Network of the Year in 2010 and 2012.

Festival of Media is the only award show that is dedicated to the evolution of media and that celebrates the best in media thinking and communications.

We're thrilled once again to be topping the global shortlist across the highly competitive categories of the Festival of Media. From content to communications strategy and native advertising to e-commerce, MediaCom teams around the world are producing outstanding work for a broad range of clients. I'm particularly proud that a grand total of 21 individual campaigns, across 7 different markets have been recognised, demonstrating the consistency being delivered by our teams across a wide breadth of markets in creating connected communications systems for our clients. Congratulations to all the teams behind this phenomenal success," said Stephen Allan, Worldwide CEO and Chairman at MediaCom.

The following campaigns were shortlisted:

Best Communications Strategy

Lucozade Conditions Zone, Lucozade Sport, UK

Best Entertainment Platform

#Listenforyourself, Bose, UK

Coke TV, Coca-Cola, Germany

Devious Maids Get Busted, NBC Universal, Australia

Shili Footballs Club, Head & Shoulders, China

Mario Karting Reimagined, Shell Pennzoil, USA

Best Event/Experiential Campaign

Your Future is Not Pretty, Queensland Government, Australia

The Creative Use of Media Award

Power of Sport: #makethefuture, Shell, UK

Share a Coke 2, Coca-Cola, UK

The Effectiveness Award

A Highly Charged Launch of the new e-Golf, VW, Norway

Rendezvous with your Soulmate, Rejoice, China

Best Use of Content

Devious Maids Get Busted, NBC Universal, Australia

Best Use of Video

Scandal Shave, Gillette, India

Share a Coke 2, Coca-Cola, UK

The Mahn Song, Old Spice, Australia

Best Community Development

Love Is On, Revlon, USA

Take IT Easy, Dell, Germany

Best Digitally Integrated Campaign

Rendezvous with your Soulmate, Rejoice, China

Best Social Media

Rendezvous with your Soulmate, Rejoice, China

Best E-Commerce Campaign

Babyshop Embraces Showrooming, Babyshop, Norway

There's No Such Thing As Bad Weather, IKEA, Norway

Best Use of Technology

Fanbande - Volkswagen's Perimeter of Engagement, VW, Germany

Power of Sport: #makethefuture, Shell, UK

Rendezvous with your Soulmate, Rejoice, China

Share a Coke 2, Coca-Cola, UK

Best Use of Native Advertising

Cities Energized: The Urban Transition, Shell, USA

Best Launch Campaign

#Listenforyourself, Bose, UK

Consumer Research Award

#Listenforyourself, Bose, UK

There's No Such Thing As Bad Weather, IKEA, Norway

The Smart Use of Data Award

Babyshop Embraces Showrooming, Babyshop, Norway

There's No Such Thing As Bad Weather, IKEA, Norway

Best Targeted Campaign

Babyshop Embraces Showrooming, Babyshop, Norway

Coke Zero Can Promotion, Coca-Cola, Germany

Take IT Easy, Dell, Germany

Unshaven is Unbathed, Gillette, India


Click here to view the full shortlist.