On April 17th, the third and final round of The
AdNews Agency Work Ranking was revealed. Hotly contested amongst
agencies, The AdNews Agency Work Ranking is based solely on the
awards results of each agency. Over the course of the year, the
publication is responsible for ranking agencies on awards they win
for their work.
As part of the publication's Media
Agency Work Ranking table, MediaCom secured a ranking of second
place both for its national network and Sydney office. Based on the
quality of work, the Content & Connections Agency was deemed to
be better than Bohemia, Match, MEC, Mindshare, OMD and Starcom.
MediaCom's rank was achieved as a
result of its performance in all major award programmes including
Festival of Media Global, Festival of Media Asia, Media Federation
of Australia and Spikes Asia.
Some award winning and shortlisted
campaigns from each MediaCom Australia office include:
Festival of Media Asia 2014:
1. Gold - Best Experiential Campaign - Queensland Health 'Your
Future Is Not Pretty'
2. Bronze - The Utility/Public Service Award - beyondblue 'Man
At the 2014 Media Federation Awards, MediaCom was the most
shortlisted and awarded agency of the evening, winning awards for
an array of categories including:
Media Federation Awards 2014:
1. Food & Grocery: Procter & Gamble, The Kiss
2. Media/Entertainment/Travel & Leisure: Foxtel and Eurosport,
3. Best Integrated Media Campaign: Procter & Gamble, The Kiss
4. Best Use Of A Small Budget (Up To $300,000): Foxtel and
Client teams responsible for our AdNews Agency Work
Ranking success include:
4. Queensland Government
5. Beyond Blue
Helen Black, National Head of
Strategy, said of this achievement; "We are absolutely thrilled to
have placed second in The AdNews Agency Rankings. This is a massive
achievement for us, having been benchmarked against the entire
agency landscape, and consistently demonstrating product excellence
in local and international awards."
Mark Pejic, CEO MediaCom Australia
said, "This is a fantastic performance from our teams here at
MediaCom Australia. We are thrilled that each office contributed to
the network ranking. As the industry becomes more and more
competitive, the diversity of great work we are producing is
getting greater and greater and I am delighted we have been
recognised for the variation of our work. This is a true testament
to not only our people and our clients, but to the high calibre of
work that MediaCom produce as an agency on a daily basis."