MediaCom MENA Dubai have won a Gold
award at the prestigious Dubai Lynx Awards for
Sony Mobile with "Best use of screens & audio in a media
campaign". MediaCom were the only media agency to win a gold at
the event this year.
At the ceremony, MENA's leading awards
and festival of creativity event, MediaCom Dubai received Gold for
the innovative Sony Mobile Xperia Z3 Dubai launch. MediaCom
utilised Group M's Xasis's pioneering technology allowing Sony
Mobile creative to be served simultaneously across second-screen
devices, each time a competitor TVC was broadcast, Xperia Z3 ads
appeared across mobile, laptop and tablet in targeted residential
areas within 3 seconds of competitor ads.
Burt Reynolds, Account Director at
MediaCom said "We have worked incredibly closely with our partner's
Xasis and our client, Sony Mobile to create this award winning
campaign. Sony Mobile were looking to do something completely
different and innovative which allowed us to think out of the box
and create a truly ground breaking piece of work"
Spyros Gousetis, Head of Marketing
Sony Mobile MEA said "To launch our new Xperia Z3 Dual in the
market we were looking for creative ideas that would make a real
impact and MediaCom and Xasis provided this opportunity with the
second screen campaign. We were exceptionally pleased with
the results the application of the new technology provided and feel
this work has placed Sony Mobile at the vanguard of media
Razmik Kalaidjian, Managing Director
for MediaCom Lower Gulf said "This was an outstanding piece of work
and has already been recognised by the significant results that
were achieved. We are very pleased that the leading awards event in
the region has confirmed what a great campaign this was by awarding
it a Gold Lynx."